Book One · Foundations
09

Uniform Standards, Equipment & Brand Identity

The Future 360 League™ visual identity — presented with professionalism, consistency, and pride at every official league event.

Future 360 League crest
9.1

Purpose

The Future 360 League™ brand is one of its most valuable assets. Every player, coach, franchise, and league representative is expected to present a professional, consistent, and unified appearance at all official league events.

9.2

Official League Uniform

Every player will receive an official Future 360 League uniform consisting of:

Official Franchise Jersey
Official Franchise Shorts
Additional League-Issued Items
Shooting Shirt
Warm-Up Top
Backpack
Socks
Championship Apparel
9.3

Home & Away Uniforms

Home Uniform
  • • Primary franchise color
  • • Official jersey
  • • Matching shorts
Away Uniform
  • • White or designated secondary color
  • • Official jersey
  • • Matching shorts
9.4

Jersey Standards

Official jerseys must include:

  • Future 360 League logo
  • Franchise logo
  • Official jersey number
  • Player last name (optional)
  • Approved sponsor logo(s), if applicable
9.5

Jersey Numbers

  • Numbers must be assigned by the league.
  • Duplicate numbers are not allowed on the same team.
  • Players must wear their assigned number throughout the season.
  • Number changes require written approval from Basketball Operations.
9.6

Uniform Fit

Uniforms should fit appropriately for safe athletic competition.

Required
  • Wear uniforms as issued
  • Report damaged uniforms to the League Office
  • Maintain league branding as designed
Prohibited
  • Cut jerseys
  • Alter shorts
  • Remove logos
  • Add patches
  • Change colors
  • Write on uniforms
  • Cover league branding
9.7

Compression Gear

Approved compression gear includes:

Compression Shirts
Compression Shorts
Arm Sleeves
Leg Sleeves
Full Tights
Visible Compression Gear Must
  • • Be a solid color
  • • Match the franchise uniform color palette
  • • Be free of unauthorized logos where possible
  • • Meet league appearance standards
9.8

Socks

Players should wear:

Solid White
Solid Black
Official League Socks
9.9

Footwear

Players may wear basketball shoes of their choice unless the league enters into an exclusive footwear partnership.

Shoes must:

  • Be designed for basketball
  • Be safe for indoor competition
  • Be in good playing condition
9.10

Protective Equipment

Permitted equipment includes:

Mouthguards
Knee Pads
Elbow Pads
Protective Braces
Prescription Sports Goggles
Medical Wraps (approved by officials)
9.11

Jewelry

The following items are prohibited during games and practices:

Necklaces
Earrings
Rings
Watches
Bracelets
Smart Watches
Loose Chains
9.12

Hair Accessories

Players may wear:

  • Soft headbands
  • Fabric hair ties
  • Protective head coverings permitted by NFHS rules
9.13

Coach Dress Code

Coaches are ambassadors of Future 360 League.

Required Game Attire
  • Official franchise polo or coach shirt
  • Athletic pants or approved shorts
  • Athletic shoes
Coaches May Not Wear
  • Flip-flops
  • Slides
  • Torn clothing
  • Offensive apparel
  • Clothing representing another basketball organization during Future 360 events
9.14

League Staff Appearance

League staff should wear:

  • Official Future 360 apparel
  • Staff credentials
  • Professional athletic attire
9.15

Brand Identity Standards

The Future 360 League brand includes:

League Logo
League Name
Franchise Logos
Franchise Names
Official Typography
Official Colors
League Graphics
Digital Assets
Website
Social Media Branding
9.16

Brand Exclusivity Policy

During official Future 360 League activities, participants are expected to represent the league and its approved partners professionally.

Official activities include:

Games
Practices
Draft Night
Combine
Media Day
All-Star Weekend
Championship Weekend
League Photos
League Video Productions
Community Events
9.17

No Brand Crossing Policy

Future 360 League prohibits “brand crossing” during official league events. Examples include:

Wearing another basketball organization's shirt under a Future 360 jersey if the logo is visible
Wearing another club's shorts with the official Future 360 jersey
Displaying competing league logos during Future 360 events
Covering official league sponsor logos
Wearing unauthorized team apparel during games
Promoting another basketball organization during official Future 360 media appearances
9.18

Merchandise Standards

Only officially licensed merchandise may display:

  • Future 360 League™
  • League logos
  • Franchise logos
  • Franchise names
  • Championship branding
9.19

Sponsor Logo Placement

Approved sponsor logos may appear only in league-designated locations on:

Jerseys
Warm-Ups
Event Signage
Digital Graphics
Website
Livestreams
9.20

Media Day Standards

All participants must wear:

  • Official game uniform, or
  • Official league-issued Media Day apparel
9.21

Championship Apparel

Championship teams may receive:

Championship T-Shirts
Championship Hats
Championship Rings or Medals
Commemorative Apparel
9.22

Equipment Standards

League-approved equipment includes:

Basketballs
Scorebooks
Electronic Scoreboards
Clocks
Practice Equipment
Training Aids
9.23

Uniform Violations

If a player arrives without the proper uniform:

  1. 01League staff will attempt to resolve the issue before tip-off.
  2. 02If necessary, a temporary replacement may be issued if available.
  3. 03Repeated violations may result in disciplinary action for the franchise.
9.24

Brand Protection

Protected Intellectual Property

The Future 360 League name, logos, graphics, uniforms, slogans, and visual identity are protected intellectual property.

No individual or organization may reproduce, modify, distribute, or commercially use league branding without written authorization from Future 360 League.

9.25

Commissioner Authority

The Commissioner has final authority over:

  • Uniform compliance
  • Branding standards
  • Sponsor approvals
  • Merchandise approvals
  • Equipment standards
  • Dress code enforcement
  • Brand protection matters
Chapter Summary

One League. One Look. One Standard.

A consistent visual identity strengthens the Future 360 League brand and creates a memorable experience for players, families, sponsors, and the community. Every participant shares the responsibility of representing the league with professionalism and pride.

Up Next
10

League Financial Policies & Player Registration Fees

This chapter will establish:

Franchise fees
Player registration fees
Payment plans
Due dates
Refund policy
Scholarship program
Late payment procedures
Financial assistance
Uniform replacement fees
Merchandise policies
Team fundraising guidelines
Sponsorship revenue guidelines
League financial accountability